How to Tell a Client Your Prices Went Up
Raising your rates is a normal part of business growth. Here's how to communicate price increases professionally.
Price Increase Notice
RecommendedDear [Client Name], I wanted to reach out personally to inform you of some changes to my pricing structure, effective [date]. As of [date], my rates will be [new rate]. This is the first increase in [time period], and it reflects [reason - growing experience, expanded services, market rates, increased costs]. I truly value our working relationship and wanted to give you advance notice. Your current projects will be completed at our existing rate, and the new pricing will apply to work contracted after [date]. Please let me know if you have any questions. I look forward to continuing to work together. Best regards, [Your Name]
Subject Line
Update on Service Rates - [Your Name/Business]
Alternative Versions
Short & Direct Version
directDear [Client Name], Effective [date], my rate will be [new rate]. Current projects will be completed at our existing rate. Let me know if you have questions. Best, [Your Name]
Warmer Version
warmHi [Client Name]! I wanted to give you plenty of notice — starting [date], my rates will be updating to [new rate]. It has been [time] since my last adjustment, and this reflects the expanded services and experience I now bring to the table. I truly value working with you, and I wanted you to hear this from me personally. Your current projects will not be affected — new rates apply only to future work. Thank you for being such a great client! Warmly, [Your Name]
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When to Use This
Send this 30-60 days before new rates take effect to give clients time to adjust.
What Not to Say
Don't apologize excessively or justify it too much. You're worth it. Don't surprise them - always give advance notice.