How to Ask for a Price Match by Email
You found it cheaper somewhere else. Many companies will match -- you just have to ask the right way. Here is how to do it without sounding demanding.
Polite Price Match Request
RecommendedHi [Company/Store Name] Team, I recently [purchased/am considering purchasing] [product name] from your store. I noticed that [competitor name] is currently offering the same item for [lower price], and I was wondering if you offer price matching. I would prefer to buy from you, and I am hoping we can make it work. I am happy to provide a screenshot or link to the competitor's listing. Thank you for considering this. Best, [Your Name]
Subject Line
Price Match Request — [Product Name]
Alternative Versions
Short Version
directHi, I found [product] at [competitor] for [price]. Do you offer price matching? I would prefer to buy from you. Happy to send proof. Thanks, [Your Name]
Loyal Customer Version
warmHi [Store] team, I have been a customer of yours for a while and I love shopping with you. I noticed [competitor] has [product] listed at [price] right now. Would you be able to match that? I would much rather give my business to you. Let me know — happy to provide a screenshot. Thanks! [Your Name]
Formal Request
professionalDear [Company] Customer Service, I am writing to request a price match for [product name/SKU] currently listed on your website at [your price]. [Competitor name] is offering the identical item at [lower price] as of [date]. I have attached a screenshot of their listing for verification. I understand this is subject to your price match policy and appreciate your consideration. Best regards, [Your Name]
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When to Use This
Use this when: * You found a lower price at a competitor * The company has a price match policy (or you think they might) * You have proof of the lower price * You are a loyal customer or making a significant purchase
What Not to Say
Avoid: * Being aggressive or threatening to leave * Comparing prices from unreliable or expired sources * Asking for a match on a completely different product * Sending to a generic support email without details * Lying about the competitor's price
Follow-Up Message
If You Need to Follow Up
If they say no: "I understand. Thank you for looking into it. Is there any other discount or promotion available right now that might apply? I appreciate your help either way."